Product Branding
Aspiration Card
Aspiration’s core product offering is a debit Mastercard with built-in perks and features for the conscious consumer. This product embodies the “do well, do good” philosophy of Aspiration—the idea that an individual’s financial wellbeing should go hand-in-hand with supporting their community and natural environments.
ContributionsIllustration
Graphic Design
Production Art
Additional CreditsCreative Direction, Jess Brown
Art Direction, Arlene Waclawek
As a true outlier in the financial industry, Aspiration’s core product needed to stand out too. They were making a bold statement with their philosophy and wanted to communicate that message as emphatically as possible.
As the mono-weight stroke playfully unfurls into letterforms, the theme of connectivity becomes distilled, imbuing a sense of purpose and possibility.
An exceptional packaging experience was crucial in generating excitement and creating a warm welcome for new customers.
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