Visual Identity
Goat & Ram
The roaming pizzeria: Goat & Ram is a mobile kitchen pumping out pizzas, pastries, and whatever else tickles their fancy.
Arizona-based owners, Dan & Morgan Medlen, were looking to brand their operation with a bit more flavor than their pizza-food-truck contemporaries and the solution was an enigmatic identity that takes a little pride in its darker side.
ContributionsIdentity Design
Website
Borrowing some mystique from the world of astrology, the logo mark is a reference to the owners’ birth signs: Dan the Capricorn (goat), and Morgan the Aries (ram).
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