UX Illustration
Aspiration Baya
Aspiration’s illustration system, Baya, was developed as a key component for the desktop and mobile app user experience. The illustrations work to simplify complex ideas and help introduce the brand’s personality in a digital-first banking experience.
ContributionsArt Direction
Illustration
Additional CreditsAnimation, Aaron Milus
Simple lines and compositions are paired with effective visual metaphors to create positive brand moments for the user.
Many of the essential spot illustrations were developed into charming motion graphics using Lottie; Airbnb’s open-source, animation coding tool.
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