Digital Spot
The Right Swipe
Using humor to shed light on a critical issue, Aspriation’s “The Right Swipe” spot aimed to engage and educate a young adult audience on the unsavory practices that some of the biggest financial institutions participate in regularly.
Launched on Valentine’s Day, the video was broadcast across Aspiration’s social platforms and through TV-streaming platforms.
ContributionsArt Direction
Illustration
Additional CreditsCreative Direction, Richard Shu
Animation, Aaron Milus
Flexibility was a key focus for the creative team, from concept to production, as we wanted to ensure a wide variety of assets for testing. Deliverables included multiple aspect ratios, several cut variations, and assorted copywriting.
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